by VR Lane · 1998 · Cited by 13 — Brand Extensions: The Good, the Bad, and the Ugly ... Building Strong Brands. The Free Press, New York (1996) ... David Aaker, K.L. Keller ... 37-42. Google Scholar. Ben & Jerry's. Ben & Jerry's Writes Down Investment, Reports $4.9 Million Loss for 4th Period, ... Article Download PDFView Record in Scopus​Google Scholar.
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Building Strong Brands David Aaker Pdf Free Download.37
by PR Goncalves · 2019 — 2 David Aaker, Building Strong Brands (The Free Press, 1996), 7. ... https://​brandfinance.com/images/upload/iso_10668_overview.pdf, (March 20 2019). ... 37 female 30s. Poland. Spring. "The liquid in the cup could be anything, I don't trust it. 3925e8d270